January 02, 2023
How to Attract High-Quality Clients
If you want to attract high-quality clients, you need to improve your marketing. This isn't about getting more clients, it's about attracting the right kind of client. One of the biggest knowledge bumps I have grown to learn over the past years of running my business is that not everyone fits the mold like I had originally wanted. Starting a business you want to attract as many clients, really get noticed. Then you start spending the majority of the time turning away unqualified clients and not having the proper protocols to not offend those individuals. By following these 4 easy steps you'll be able to attract high-quality clients before you are hit with the pause button of attracting the wrong ones.
Establish Yourself, Your Values and Your Goals
Establishing your values and goals is one of the most important things you can do to attract high-quality clients. However, I found this extremely hard to do as I felt the constant need to conform to my environment. I had to dig deeper than the surface level of a "group huddle lets all agree why we are here" type of thing. First focus was on my personality. I took a personality test, that you can find the free test here: https://www.16personalities.com/free-personality-test. This test was so eye opening to me that I felt like I honestly found the answers as to why so many opportunities were either missed or not catapulted. Once you find out what your exact personality, you can explore how your personality interacts well and doesn't interact well with others. This is where I focused on my established strengths and .
What are your values? Values are the things that matter most to you. They are the things that drive how you act, think and feel. Some popular examples of personal values include: integrity, honesty, loyalty and commitment. Your values can also be similar to mine which are: time, intentions, energy and action.
What are your goals? Goals are specific outcomes or results that you want to achieve in life. Examples might be financial freedom (make $1 million), starting a business (start my own company) or living somewhere abroad (live in Paris).
Once you've established your values and goals, write them down. Every. Day.
Position Yourself as an Expert
You'll also need to position yourself as an expert. I don't mean that you need a PhD on the matter, I mean the knowledge and research of your respective field. People are more likely to buy from someone who is confident in what they do and can clearly articulate the value that their product or service offers.
First off, ensure that you have confidence in everything you're doing by making sure that every job has been thoroughly researched before starting work on it. It's important not only for getting good results but also so there aren't any surprises later on down the line when clients see something wasn't done right—or even worse yet: find out they've been lied too! Make sure there isn't anything missing from their initial request before beginning work -- otherwise this could lead into problems later on down
Confidence is Key
Confidence is key. The more you believe in what you're offering, the more likely you are to attract clients who recognize it as valuable and worthwhile. If you're confident that your work is of high quality and worth the price, then potential clients will sense this and be eager to pay for it.
The trick is to believe in what you do so much that other people can't help but recognize its value too!
You want to be consistent in every aspect of your business—and that means everything from the quality of your work to the frequency with which you market yourself. You may have heard this before, but consistency is one of the most important factors when it comes to building a successful business.
So what does staying consistent mean? Well, if someone hires you and they're happy with the work they get from you, they'll most likely hire you again and again. But if they're not happy with their experience with your services (or worse yet—if they don't even know who provided those services), then there's a good chance that person will never come back for more.
The bottom line is that clients are looking for people who can help them achieve their goals, and they’re willing to pay for it. It all comes down to your ability to demonstrate your value by being honest about what you can offer and why it’s worth their time. The best way to do this is by establishing yourself as an expert in your niche, staying consistent in everything from your branding materials through social media posts and blog articles, and always staying focused on providing exceptional service at every opportunity—even if it means turning down some clients because they aren’t a good fit for what you do well!